With Regard To B2b Marketing, Platforms Are Of The Greatest Importance:

Facebook With currently over 2.7 billion active users per month, Facebook is by far the largest social media platform. Although Facebook is primarily known as a B2C channel, the world's largest social network also plays a crucial role in terms of B2B marketing. The main advantage of Facebook is that advertising can also be placed very precisely in the B2B segment. Facebook plays a central role, especially when it comes to brand building. The social network is also ideal in B2B communication for positioning a company and its brand. LinkedIn A social media platform that cannot be ignored when it comes to B2B is LinkedIn. With over 750 million users (of which around 250 million are active monthly), LinkedIn is not nearly as big as Facebook, but it has a decisive advantage in terms of B2B marketing: It's all about business. While private interests are in the foreground on Facebook and many other social networks, everything on LinkedIn revolves exclusively around the busines...