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Showing posts from April, 2021

With Regard To B2b Marketing, Platforms Are Of The Greatest Importance:

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  Facebook With currently over 2.7 billion active users per month, Facebook is by far the largest social media platform. Although Facebook is primarily known as a B2C channel, the world's largest social network also plays a crucial role in terms of B2B marketing. The main advantage of Facebook is that advertising can also be placed very precisely in the B2B segment. Facebook plays a central role, especially when it comes to brand building. The social network is also ideal in B2B communication for positioning a company and its brand. LinkedIn A social media platform that cannot be ignored when it comes to B2B is LinkedIn. With over 750 million users (of which around 250 million are active monthly), LinkedIn is not nearly as big as Facebook, but it has a decisive advantage in terms of B2B marketing: It's all about business. While private interests are in the foreground on Facebook and many other social networks, everything on LinkedIn revolves exclusively around the busines

The perfect Instagram Business Profile for companies:

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  The Ultimate Guide Social media marketing without an Instagram business profile? Boring, and not exactly effective. For many companies, it can be worthwhile to convert the private Instagram account into a business profile. The analysis of statistics on Instagram stories and image content has great potential to properly push impressions and reach. But what does the perfect company profile on Instagram include? Read on! Why create an Instagram business profile? The first obvious advantage of Instagram business accounts is the fact that such a profile is free per se. It's also a fact that Instagram is the best platform for visual content. A company that can potentially work a lot with image material is in good hands here. So much for the basics, but what does it all mean in practice? Let's get real! The Advantages of a Company Profile On Instagram If you do it right, your Instagram business profile can be a little gold mine. Not necessarily in the form of direct sales,

Tips to Boost Your Construction Activity On Social Media

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  Are you an electrician, plumber, or even dry Waller and want to be present on social media to promote your products and services? This is a great idea for the visibility of your business! Before you take the plunge, it remains to know how to properly promote your activity on social networks. Because let's face it, these shadow trades may be key on construction sites, they are nonetheless difficult to bring to light ... Tips for Promoting Your Business On Social Media Before creating your accounts on social networks as a construction professional, I advise you first to think about your communication strategy on social networks? Identify your needs, your objectives •           Select the social networks best suited to your construction activity •           Finally, adopt good practices to communicate effectively about your business. Need help to define your social media communication strategy? Talk to Marie K Communication! 1. Define Precisely Your Target On Social Net

How to improve your natural referencing thanks to social networks?

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  The advent of social media has dramatically changed the way brands communicate with consumers. A real showcase, social networks have even become search engines where Internet users search for products, advice, and other information. According to a GlobalWebIndex study published last year, 54% of users have already searched for a specific brand or product on these platforms. All marketers know that social networks now play a very important role in both B2B and B2C. But many don't see the connection between social media and SEO. If you want to improve the natural referencing of your site, to be better positioned in Google, social networks are valuable allies! Why? How? 'Or' What? Here are some tips and explanations on how to improve your SEO through social networks. The importance of social networks in natural referencing / SEO Social media has an impact on SEO because it can give a business more credibility and visibility, two of the most important ranking criter