Tips to Boost Your Construction Activity On Social Media

 

Are you an electrician, plumber, or even dry Waller and want to be present on social media to promote your products and services? This is a great idea for the visibility of your business! Before you take the plunge, it remains to know how to properly promote your activity on social networks. Because let's face it, these shadow trades may be key on construction sites, they are nonetheless difficult to bring to light ...

Tips for Promoting Your Business On Social Media

Before creating your accounts on social networks as a construction professional, I advise you first to think about your communication strategy on social networks? Identify your needs, your objectives

•          Select the social networks best suited to your construction activity

•          Finally, adopt good practices to communicate effectively about your business.

Need help to define your social media communication strategy? Talk to Marie K Communication!

1. Define Precisely Your Target On Social Networks

Do you really know your target? Of course, I want to talk about your ideal client who is present on the Internet and particularly active on social networks!

By painting a portrait of your ideal client, you will know exactly who you are talking to. Geographical location, age group, hours of connection, issues with which he is confronted ... Knowing his reflexes and expectations will allow you to meet his needs perfectly. Your brand will be stronger, your communication better adapted and you will inevitably have a lot more impact.

 

To help you better understand your followers, use social media statistics. Instagram, Facebook, Pinterest, or even Twitter have their own internal tools, take advantage of them!

2. Observe the Social Media Strategies of Your Construction Colleagues

Are your colleagues on Facebook? Are you an installer and your manufacturer has an Instagram account? Get inspired by their good practices!

Observe the way they communicate, the type of information shared, the tone used. Looking at the comments left by their community also says a lot about trends in your industry.

The idea is obviously not to copy/paste what your colleagues are doing, but to rely on a proven method. Instead, analyze what works, what dislikes, and what can be adapted to your business ...

3. Publish Usefully Content for Your Community

Being present on social media requires listening to your community and knowing how to share content that is beneficial to it… and also that is out of the ordinary.

Your community thirsts for discovery and human contact, pamper it! Feed her exclusive information she won't see anywhere else. For example:

•          Are you organizing an open day, will you be attending a trade fair? Tell in pictures the preparations of your teams upstream!

•          Have you made an explanatory video of your products and services? Broadcast exclusively the Best of the shoot

•          Are you on a big building site? Show your teams in action (and in photos!) So that your community can follow its evolution.

Instagram and Pinterest … Images have become the preferred means of communication for Internet users. Open the doors of your workshops: they will be delighted!

4. Share Your Expertise as A Construction Professional

The development of social networks has changed the relationship between consumers and businesses. Today, Internet users directly address a brand, generously share their opinion, in real-time and in front of witnesses.

As a building professional, you, therefore, have every interest in enlightening your community with the help of videos, advice, and high added value information. The goal? Be followed by many people, position yourself as an expert and improve the visibility of your activity!

5. Start a Conversation with Your Followers

To reach more prospects and create a community of your own, you need to get closer to your readers.

You need to arouse the interest of your subscribers:

Ask them about their needs, advise them on how to use your products and services even better, and make them smile behind their screens by telling them behind the scenes of your business. In short, make them want to work with you!

The more your community is solicited, the more it will be able to interact with you, share an opinion or a suggestion and, of course, recommend you to those around it.

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Being present on social networks Buy YouTube views USA, I grant you, is a long-term job. Do you lack patience and motivation?