Tips to Boost Your Construction Activity On Social Media
Are
you an electrician, plumber, or even dry Waller and want to be present on social
media to promote your products and services? This is a great idea for the
visibility of your business! Before you take the plunge, it remains to know how
to properly promote your activity on social networks. Because let's face it,
these shadow trades may be key on construction sites, they are nonetheless
difficult to bring to light ...
Tips for Promoting
Your Business On Social Media
Before
creating your accounts on social networks as a construction professional, I
advise you first to think about your communication strategy on social networks?
Identify your needs, your objectives
• Select the social networks best suited
to your construction activity
• Finally, adopt good practices to
communicate effectively about your business.
Need
help to define your social media communication strategy? Talk
to Marie K Communication!
1. Define
Precisely Your Target On Social Networks
Do
you really know your target? Of course, I want to talk about your ideal client
who is present on the Internet and particularly active on social networks!
By
painting a portrait of your ideal client, you will know exactly who you are
talking to. Geographical location, age group, hours of connection, issues with
which he is confronted ... Knowing his reflexes and expectations will allow you
to meet his needs perfectly. Your brand will be stronger, your communication
better adapted and you will inevitably have a lot more impact.
To
help you better understand your followers, use social media statistics.
Instagram, Facebook, Pinterest, or even Twitter have their own internal tools,
take advantage of them!
2. Observe the Social
Media Strategies of Your Construction Colleagues
Are
your colleagues on Facebook? Are you an installer and your manufacturer has an
Instagram account? Get inspired by their good practices!
Observe
the way they communicate, the type of information shared, the tone used.
Looking at the comments left by their community also says a lot about trends in
your industry.
The idea is obviously not to copy/paste what your colleagues are doing, but to
rely on a proven method. Instead, analyze what works, what dislikes, and what
can be adapted to your business ...
3. Publish Usefully
Content for Your Community
Being
present on social media requires listening to your community and knowing how to
share content that is beneficial to it… and also that is out of the ordinary.
Your
community thirsts for discovery and human contact, pamper it! Feed her exclusive
information she won't see anywhere else. For example:
• Are you organizing an open day, will
you be attending a trade fair? Tell in pictures the preparations of your teams
upstream!
• Have you made an explanatory video of
your products and services? Broadcast exclusively the Best of the shoot
• Are you on a big building site? Show
your teams in action (and in photos!) So that your community can follow its
evolution.
Instagram
and Pinterest … Images have become the preferred means of communication for
Internet users. Open the doors of your workshops: they will be delighted!
4. Share Your
Expertise as A Construction Professional
The
development of social networks has changed the relationship between consumers
and businesses. Today, Internet users directly address a brand, generously
share their opinion, in real-time and in front of witnesses.
As
a building professional, you, therefore, have every interest in enlightening your
community with the help of videos, advice, and high added value information. The
goal? Be followed by many people, position yourself as an expert and improve
the visibility of your activity!
5. Start a Conversation
with Your Followers
To
reach more prospects and create a community of your own, you need to get closer
to your readers.
You need to arouse the interest of your subscribers:
Ask
them about their needs, advise them on how to use your products and services
even better, and make them smile behind their screens by telling them behind
the scenes of your business. In short, make them want to work with you!
The
more your community is solicited, the more it will be able to interact with
you, share an opinion or a suggestion and, of course, recommend you to those
around it.
Did You Like This
Article?
Being
present on social networks Buy YouTube views USA, I grant you, is
a long-term job. Do you lack patience and motivation?
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